Know the brand audience.
What do today's Baby Boomers expect from retirement? An advocacy organization needed to know to reposition their recruitment efforts.
In today's immigrant-rich America, how are the lives of young people impacted when it comes to ideals of beauty? A company creating grooming products asked us to figure that out.
These are just a few of the clients who came to Fieldwork for answers. We returned with knowledge that our clients could act on.
Fieldwork researches the user-cultures in which brands and products live or die. We identify the most potent expectations of the most important constituents. Our work helps marketing and creative teams develop communication or design strategies that insure resonance.
Whether it's video ethnographies of Latino retirees or deep thought-leader interviews to understand the lives of modern truckers, Fieldwork delivers intimate portraits of user-cultures, and distills learning into ways to connect with them. How are we different than other research or branding groups? Like we said:
Good brands do homework.
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