When design works, it inspires everything from satisfaction to true joy. When users canít identify value in a brand or a product, it wastes shelf, mind, and even heart space. Potentially brilliant brands or products can fail simply because they miss small but important factors critical to a userís needs.
Fieldwork is an advocate of great design, whether of brand campaigns or actual products. Identifying what people seek, savor, and celebrate in specific areas of their lives, weíre committed to bringing value to design by identifying how brands and products actually serve the people and the cultures in which they find meaning and thrive.